Madhu Kesavan receives App Idol of Middle East award for Card2Contact

Card2Contact is a new mobile app that is going to fundamentally change the way you engage with your life’s network. The company announced today that it has been awarded App Idol of the Middle East at the Global App Summit in Dubai on June 4th, 2013.

The new app has been developed around two key areas of life that we all experience in today’s world: 1. People are pressed for time more than ever before, and 2. People are becoming increasingly integrated with social media/networking. Card2Contact’s winning app has an impressive line-up of 7 new features to support its value proposition as a complete contact and information/communication management system. The company has developed an app that integrates your calendar, address book, reminders, and your contact info changes in a more efficient way, with an extremely intuitive user interface.

Card2Contact - App Idol Award 
Madhu Kesavan receives App Idol of Middle East award for Card2Contact

Madhu Kesavan, the Founder of Card2Contact, talked about the App Idol win, “It was amazing to see the talent that showed up in Dubai. We are very excited that people are really seeing the value in our newest release.” He also described Card2Contact’s ease of use for business professionals, “The next time you receive a business card, just take a picture with the app and we’ll take care of the rest.  Within minutes you will get your new contact automatically added and also integrated with your current calendar event, so you’ll always know when and where you met your new connection. The great thing about Card2Contact profiles versus traditional address books is they automatically show you all the personal and professional details for your contacts right at the tip of your fingers. Our follow-up feature then lets you easily schedule reminders about important dates, meetings, and follow-up notes. Business users will never miss a sales opportunity again.”

Chris McCleave, Director of Card2Contact added “We’ve been focused on making sure that our app looks great and is as intuitive and user friendly as possible. We really wanted to set ourselves apart with the design and usability, and it’s been great to have the positive response we were looking for from both business and non-business users. One of our goals is to get Card2Contact on every smartphone, and when people use it, we think they will agree that it is a better way to manage information and communicate.”

Card2Contact’s goal is to help you make meaningful connections with your life’s network. Their website (www.Card2Contact.com) states they have found a way to make your smartphone even smarter, and the users at the Global App Summit overwhelmingly agreed. The Card2Contact team is encouraging people to sign-up for their Beta version and be the first to try it before their official launch in a few weeks.

Blackberry Beta sign up App: http://appworld.blackberry.com/webstore/content/74819/

Android Beta sign up App: https://play.google.com/store/apps/details?id=com.card2contacts

Card2Contact was designed and developed by W2S Solutions (www.w2ssolutions.com ), an innovative Mobile and Web Application development company located in Canada and India. W2S Solutions is an enterprise mobile and web Development Company that provides customized solutions for any of their clients’ needs. By designing and deploying enterprise systems in a customized way, W2S turns IT constraints into opportunities for growth. W2S builds enterprise apps that scale with growth and adapt to new opportunities. Contact: info@W2SSolutions.ca

Born of necessity – Enterprise Mobile App

 

While apps have dominated  the consumer world in the last several years, they’ve actually failed to penetrate in Enterprise arena to the same extent. Though the development and use of a dynamic Information Technology platform resulted in Computerized Maintenance Management System, the real challenge, the enterprise faced in maintenance was in loading and accessing various type of data from wherever they were. An intense need arose from customers and employees has made the enterprise to think ‘mobile first’ and over a period of time, enterprise embraced and enabled the basics, like calendars, contacts and email for their customers. The time has changed and there is no need for anyone to tell the enterprise that mobility is critical for operational efficiency and to increase productivity, collaboration and profitability. Establishing a data-driven culture and enabling all decision-makers to take decisions based on the recent metrics will increase its productivity and continuous evolvement in it’s progress.The necessity to make “surgical decision” which eventually increases execution speed creates a concrete need in developing an Enterprise Mobility solution.
Once the Enterprise makes the decision that a custom app is required for its business, the most important decision is  how to build an app and there are two approaches; app can be built In-house or outsourced to a third party mobility expert.Building In-house app, Enterprise can have full control over their mobile app development, maintain a closer watch on progress, utilize the existing resources and make changes whenever since scope-creep is not a concern with internal resources. Though, In-house mobility have some potential advantages, there are a few complexities,
  • Resources should have mobile specific skill sets, such as UX design,development, implementation, analytics and performance testing.
  • Be aware of the quick changes in mobile industry, the fragmented devices and multiple platforms.
  • Developers, architects and user experience designers need to keep pace with the market changes.
  • In-house resources were more often pulled from other projects; hence the balancing act has to be maintained.
 According to a recent survey, 26% organizations developed their mobile applications In-house that contains Fortune 500 and established market leaders. This clearly shows that Small and Medium Enterprises depends fully on third party mobile development partner.
 Outsource Mobility :
With straining budgets, continuous investments and furiously changing smartphone landscape will be a constraint to keep an In-house mobile developers and it’s definitely worthwhile to outsource the development. It’s a valuable way of bringing in world-class expertise in this field.  Partnering with a true enterprise mobility expert provides quick turnaround, faster to market and cost effective solution.
Speaking of that, Are you running a SME business and looking to define your mobile strategy. This is how we helped one of our customer recently.
A leading manufacturing client faced a challenge in handling their product quality and increase productivity while assigning jobs to their employees. After in depth analysis, W2S Solutions is approached by them to identify a niche solution. By following a unique approach in understanding the concept and with the help of image processing techniques a user friendly mobile app is built; It brought employee efficiency, profit growth and customer retention.
Have you had a chance to check out our Enterprise Mobility solution ? It enables you to build enterprise mobile apps that showcases an outstanding user experience.

 

The Next Big Thing for small businesses- Mobile Apps

Advertising was evolved tremendously in the last few decades. Is there any advertising media in our Granny’s days? No, Mouth to mouth advertising helped businesses and  then came the era of Pa’s having a cup of coffee and reading magazines and gathering information about latest businesses and its promotions. From there, technology started to grow faster and travelled quickly. As the internet usage increased vigorously in early 2000’s even the small businesses wanted to have their customized and responsive websites. Not too long ago, “having an online presence “meant maintaining a website; now what’s the trend? Mobile has become a disruptive force in almost all aspects of our life. It`s growing rapidly and it is causing dramatic changes in how consumers interact with brands and how advertisers market to these consumers.   

 So what does it really mean to businesses? A small business can achieve its mobile presence in two ways. Either a Website optimized for mobile devices or a standalone mobile app. We will discuss in detail about which investment option is the best for a small business.

 We should not view mobile websites and mobile apps as competing platforms, but rather complementary ones. Whether you should build a mobile app or a mobile website really depends on what type of business you have and what’s your customer preference. You also need to consider what percentage of your customers and prospects are accessing your content from a mobile device.

If your vision is to attract more customers then you can start with a mobile website. Mobile websites are built with responsive design so that it can be displayed in all formats including phones, tablets, PCs and laptops across all platforms. The main advantage of responsive website is that you build one and view in different platforms, while you would have to build a separate app for each mobile operating system and keep up to date with new versions (i.e. iOS, Android, Windows mobile, BlackBerry  etc.).  

 If the goal is to build customer loyalty and increase retention, Your business, can be a spa, salon, a restaurant or a clothing store, It must be connected and engaged with your customer to  promote your brand. Nowadays, Mobile apps play a vital role in brand promotion and help your customer to talk about your brand with their friends and family. Did you expect a spa would build an App? yes,  of course!  Spa chain from Middle East and USA has a loyal customer base and now they want to concentrate on improving and growing their customer engagement level, hence engaged a custom  mobile app development company to build an APP which allows users to view all their services, view offers and book appointments. App developers provides a web panel to let them edit their  

Contents such as About their services, contact locations, menu and categories and customer can make an appointment right from their phone.  Above all of this, users get notifications and day to day offers which make users engaged!

 As social trends changes, a business is no longer being social enough by just being in social media. A mobile app can take advantage of device features included in mobile phones such as push notifications, GPS, contacts, camera phone, and integration with other apps like Facebook, Twitter, Instagram, card2contact– just to name a few.

Contact us and let us know if we can help you find the right strategy for you. We develop customize mobile and Web Apps for start-ups and SME’s around the world.

W2S SOLUTIONS LAUNCHES NEW LOGO

Chennai, October 31, 2014 – W2S today officially launches a new logo.

W2s Solutions CEO Madhu Kesavan says: We are delighted to unveil our new logo. Over the past 4 years we have grown at an incredible rate, which is solely due to our valued clients. In the fall of 2014, W2s embarked in a process to refresh our logo and to tell people about our business dna and we thought it would be a good time to project W2s Solutions into the new decade with a new logo. W2s’s new logo retains same style of colors that were in the old W2s logo, to be precise, but being far more streamlined and bold than the original.

The ‘?-Like’ symbol is a new identity and  will be ‘a modern redesign that’s more reflective of our reimagined design and new experiences. The new logo underscores these strengths as it references our unrivalled solution set, our comprehensive engineering and development resources and our global reach. We believe it will enhance our already-strong brand recognition and standing among the world’s leading web and mobile solutions provider.”

W2s Solutions firmly believes that their newly launched logo symbolizes their confidence, professionalism and growing success within their market. In terms of finding their own color ‘identity’ W2s is right on the mark choosing blue and red as the sole colors for their logo. These colors are widely recognized as colors that signify strength and reliability as well as composure.

W2s Solutions is a custom Mobile app and web development company offering unique and innovative enterprise mobile and web solutions to their clients to help them build lasting and trusting customer relationships. It is also about innovation and drive to move forward. We honor the commitment and skills of our people, who deliver expertly engineered solutions to our customers day after day. W2s builds a stable foundation, creating the freedom for innovation that delivers ‘Solutions’ in a lighter typeface, exemplifying new thinking, energy and agility.

https://www.facebook.com/way2smileSolutionspvtltd

https://twitter.com/w2ssolutions

https://www.linkedin.com/company/w2s-solutions/

TiECON is BACK! Join us in TiECON on October 31st and November 1st ‘14!

W2S Solutions is recognized in the industry for its creative ideas and innovation, and the ability to leverage the same with unique and memorable Enterprise Mobility and Web Solutions that stand-out above other brand chatter.

By appointing creative developers from the outset, we are able to provide you with a consistent service that ensures every angle is covered. From unique developments to budding opportunities to innovative solutions and more, we’ll have it covered when you’re ready to enter the market.

 Designing, planning and deploying customized solutions that provide values requires a skilful combination of careful planning, focused strategy and seamless creative execution.

Established a solid foundation, we make it our priority to immerse ourselves in business world, allowing us to clearly identify each of client’s objectives and subsequently chart an approach that will see them fulfilled.

We encapsulate the skills and expertise to deliver ground breaking mobile and web solutions that create brand presence and establish a solid platform from which to extend the initial buzz into long-term recognition and brand exposure.

For more information, Contact us at Info@way2smile.com <mailto:Info@way2smile.com>

Block your calendars for October 31 and November 1! We hope to see you there!

 

It’s the perfect time ! Meet W2S at TieCON Chennai

With only a day left to diwali and incessant rains over the weekend, It had clearly impacted the sale of businesses in chennai, However they are still working hard to pull customers with lucrative offers and promotions!

 We all know that Entrepreneurs usually receive best offers from corporates, but they have the hunger and passion to implement their ideas into a viable business plan. Our team understands what it takes to be successful in their business. We pair this knowledge with our advanced planning,design and deployment execution skills to deliver industry leading concepts.

W2S Solutions is a custom Mobile app and web development company that thinks outside the box to build award winning Apps for startups and SME`s around the world. Our team has 12+ years of Total IT Experience, 45+ satisfied clients, 200% expansion in 2014 and 5 offices around the globe. We will be attending the upcoming two-day TieCON seminar on entrepreneurship themed ‘I can do it’, starting on October 31 in Chennai. It promises to be bigger and better! With two days of networking and idea exchange, the event has a lot to offer to the delegates. It is an opportunity to meet old friends and make new ones.

We are proud to showcase our skill sets and apps through our Exhibition Stall at TieCON and we cordially invite you to visit our booth and chat with us. We are  an enterprise mobile and web Development Company that provides customized solutions for clients’ need. By designing and deploying enterprise systems in a customized way, we turn IT from a constraint into an opportunity for growth. We build enterprise app that scale with growth and adapt new opportunities that your business would create. For more information, Contact us at Info@way2smile.com

Meet us at TiECON 2014 31st OCT and Nov 1st 2014

Way2Smile Solutions – a web and mobile apps development company, will be participating in TiECON Chennai 2014 which will be held at The Grand Chola on October 31st and November 1st 2014.

The theme for TiECON 2014 is “I CAN DO IT”. This year conference will focus on showcasing companies which potential to be become “MILLION DOLLAR BABIES”.

Special emphasis will be made in discussions on the challenges faced by entrepreneurs, on taking their enterprises to the next level on believing and building previous successes and would resonate with the audience and provide inspiration to entrepreneurs in their continuous quest for growth and achievement.

As an expert in adding value to our customers by providing professional IT services, our representatives at the event will be sharing insights on the topic of providing a platform for all stakeholders of the entrepreneurial ecosystem to network and work together in creating a healthy business environment.

Way2Smile Solutions design, plan and deploy end to end Enterprise Mobility and Web Solutions. Specialized in helping organizations, business owners and entrepreneurs to integrate their business with the technologies of today and tomorrow. We provide complete system integration solutions, application development, management services and testing solutions. Assist with comprehensive, efficient and robust solutions that meet unique requirements. Deliver innovative web and mobile solutions that provide values. W2S Solutions is a Premier IT Consulting Company located in Canada and India.

The entrepreneurship summit, convened with the theme, ‘I Can Do it’, will host over 1,500 delegates comprising business leaders, entrepreneurs, venture capitalists and this programme will serve as a platform for encouragement and recognition, and instill the ‘I Can Do It’ culture and mindset among all aspiring entrepreneurs.

Card2Contact’s secret weapon: Real people

Business cards are a bit like pennies – we all accumulate them, then don’t quite know what to do with them.

A Waterloo company, Card2Contact, has devised an app that deploys real, live humans to solve this problem for BlackBerry users.
It works like this: When you take a picture of the card with your BlackBerry and upload it through the app, a manual transcription team receives the image, enters the data and sends it back to the app on your device.
At that point, you can view the information and e-mail the new contact directly from the app. Each contact can also be easily saved to the device’s BlackBerry contacts folder.
Card2Contact founder Madhu Kesavan said his app’s use of actual humans to transcribe business card data makes it far superior to those that rely on optical character recognition (OCR).
“The problem with OCR is that it behaves differently for different fonts and type sizes,” Kesavan said. “We have real people typing in the contacts, which gives us 100-per-cent accuracy.”
Turnaround time for a new contact is currently three hours maximum, but will soon be 30 minutes, Kesavan said.
The app can be downloaded free from BlackBerry App World, which includes two complimentary credits. Further credits can then be purchased (15 for $4.99; 35 for $9.99; 75 for $19.99).
For more information see the Card2Contact website, or view this demo video.

How you can leverage social media to promote your app ?

In order to reach the mass market and stay at the top position, We will have to focus our efforts on increasing app’s social reach. In order to achieve this, it is recommended that these social media platforms will be further developed: Apps website, Facebook presence Twitter and Linkedin. These platforms will need to be actively managed by the social media marketer.
In brief, Way2Smile Solutions mobile application marketing experts helps you to promote your app and drive maximum number of downloads for it. We keep your app at the top position by promoting your recent app upgrades and offering suggestions and promos through your social media. Indeed, we make sure that your target users return to your app and use it continuously.

Website:

The website will need to be designed with the best in class logo and tag line. In addition, there should also be a more “human” every day element in your web design. It should show Images of people interacting with people and how your app is useful in different purposes. This gives any new user visiting the site a very different feel for the app and makes them to purchase. Way2Smile UX design team has a very good exposure in designing and developing php websites.
It is recommended that the tabs on the page to be specific. This would include tabs named: About your App, Features, FAQ’s and Contact info. The actual homepage should have engaging content such as a helpful tip of the day, articles of relevance, latest tweets and any current updates. A “like” button linked to Facebook, an icon to allow a visitor to “Pin” the app on Pinterest and an icon to follow your app on Twitter are absolute musts.

Facebook:

Way2Smile Solutions Apps marketer creates a customized Facebook page for your app. The trend that has been emerging with websites is to log in using your existing Facebook account. Both the company’s website and Facebook are interconnected. On company websites, it is very common to see a section on the homepage asking you to ”Like“ the company which is also linked to their Facebook page. The Facebook page is almost a mirror image of the company website with one great advantage: once a user “Likes” your company, that status is updated on the user’s Facebook page which is then advertised on Facebook and advertised to all of the user’s connections on Facebook. Instant advertising has the potential to reach thousands of potential users increasing social reach.

Twitter:

Twitter is a mainstream social media medium. The main difference and functionality of Twitter is the ability to instantly provide updates and feedback to followers. In order to increase social reach using Twitter, Way2Smile Social Media marketing team will need to not only increase those following your app, we should also follow companies and influencers relevant to your app. This allows your app to proactively reach out and engage by retweeting posts or commenting on tweets. “This increases the likelihood that people or brands will engage with you and ensures those with large followings will be exposed to your messaging.” The ideal candidate would have to be tech savvy, know how to professionally respond to comments yet at the same time come across very “human” through written communication and be able to report any trends, opportunities and concerns to your app. Way2Smile Solutions app promotion team will create a clear image for your app through social media communication. This is the forum in which the public can publicize and find what are arguably the most unbiased of reviews ? from the consumers themselves.
Contact us to know more.